Campaign details
Brand: Kellogg's Froot Loops Brand owner: The Kellogg Company Entrant company: Leo BurnettIdea creation: Leo Burnett Chicago Market: United States Sector: Breakfast cereals Media channels: Online display
Executive summary
The future of the metaverse has question marks. It’s largely undefined because of lack of ROI. But this story changes all of that. Froot Loops cereal was experiencing a sales velocity decline (-17%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules...