K-Plussa: Student's K-Plussa

Kesko, the second largest retailer in Finland, wanted to increase the popularity of its loyalty programme for students, Student K-Plussa, in Finland.

Campaign details

Brand: K-Plussa Brand owner: K-Plussa Entrant company: Parcero, Turku Media: Kesko, Helsinki / Troot Finland Oy, Helsinki Market: Finland Sector: Supermarkets & grocery stores Media channels: Mobile & apps, Online video, Sales promotion, Social media Up to 500k