Intel: Zero-contact test drive

Intel, an American multinational technology company, used an integrated campaign that would reverse declining 'at shelf' device engagement during the Q4 2020 holiday season.

Campaign details

Brand: IntelBrand owner: Intel CorporationEntrant company: Arc Worldwide, ChicagoMarket: GlobalSector: Information technologyMedia channels: Mobile & apps, Virtual & augmented realityBudget: No budget

Executive summary

For Intel and major...

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