Campaign details
Brand: GuinnessBrand owner: DiageoEntrant company: Ogilvy Ghana, AccraMarket: GhanaSector: Beer & ciderMedia channels: Competitions & contests, Merchandise & free gifts, Online display, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio & audio, Sales promotion,TelevisionBudget: Up to 500k
Executive summary
Small and Medium Enterprises make up 87% of all businesses in Ghana. They employ 80% of the workforce and contribute 70% to the economy.
With a dedicated Local Raw Material (LRM) sourcing program, GGBLPLC's success depends on the well-being of small businesses, and by extension,...