Campaign details
Brand: GoogleBrand owner: AlphabetEntrant company: OMD, MilanIdea creation: OMD, Milan / AKQA, MilanMarket: ItalySector: Audiovisual products, Home appliancesMedia channels: Merchandise & free gifts, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Google wanted to find the best way to launch Google Nest, the new smart speaker designed for music lovers, with the same features of Google Home but with high audio performance. So, we put on a concert at a time when it...