Gone2Shit: Toilet Paper

MullenLowe, an American advertising agency, created a satirical brand that helped increase brand impressions, engagement, and raise awareness on mail-in ballot rejection.

Campaign details

Brand: Gone2Shit Brand owner: Gone2Shit Entrant company: MullenLowe Boston Idea creation: MullenLowe, Boston Market: United States Sector: Politics Media channels: Online display, Online video, Social media, Television, Websites & microsites Budget: Up to 500k