Campaign details
Brand: EOSBrand owner: EOS Entrant company: Mischief @ No Fixed Address New YorkIdea creation: Mischief @ No Fixed Address New YorkMarket: USASector: Shaving productsMedia channels: Competitions & contests, Email marketing, Merchandise & free gifts, Online video, Social media, Word of mouth, influencersBudget: No budget
Executive summary
Young women don’t see themselves in the sea of sameness that is the personal care category. Smiling, oddly-happy-for-reasons-that-aren't- completely-clear portraits of women shaving and grooming is removed from the reality most women experience. It’s a category dominated by outdated stereotypes and...