Campaign details
Brand: E.ONBrand owner: E.ONEntrant company: Engine, LondonMarket: United KingdomSector: Energy & water suppliersMedia channels: Cinema, Content marketing, Events & experiential, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio & audio, Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
Energy supply is possibly the ultimate example of a commoditised market: invisible, generic, price the only differentiator. We needed to give people a reason to choose E.ON as their energy provider.
To do this we positioned E.ON as a...