Ecco, a footwear brand, created the social influencer matrix (SIM) in China to grow its business among consumers aged 18 – 24.

Campaign details

Brand: ECCOBrand owner: ECCOEntrant company: MediaCom, ShanghaiMarket: ChinaSector: Clothing & fashion retailMedia channels: Content marketing, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary...