Campaign details
Brand: DellBrand owner: DellEntrant company: MediaCom, BangaloreMarket: IndiaSector: PCs, computingMedia channels: Programmatic display, Sales promotion, Search marketing,Social mediaBudget: 1 - 3 million
Executive summary
A global pandemic. A govt mandated lockdown. State of panic and uncertainty. Most industries were calibrating and optimizing for a down year. However, the laptop category seemed more essential than ever for everyday functioning for an average worker. During a time when consumer spending was down, we had to exceed revenue and unit goals by over 400% by selling laptops on...