Campaign details
Brand: Change The RefBrand owner: Change The RefEntrant company: Leo Burnett ChicagoIdea creation: Leo Burnett ChicagoMarket: USASector: Charities & voluntary organisationsMedia channels: Online video, Print - general, Unspecified, Television & connected TVBudget: Up to 500k
Executive summary
Guns kill thousands of children each year, yet the National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws when you’re facing such a powerful Goliath? You use their power against them. Change the Ref, started by...