Burger King: The Doppelgänger

A campaign by the fast-food company Burger King in Saudi Arabia increased their sales by informing people about their value menu items.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Entrant company: Wunderman Thompson, Riyadh Market: Saudi Arabia Sector: Restaurants & takeaways Media channels: Online display, Online video, Outdooor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social media 500k - 1 million