Campaign details
Brand: AudiBrand owner: AudiEntrant company: The Monkeys, part of Accenture Interactive, SydneyMarket: AustraliaSector: Luxury automotiveMedia channels: Online display, Online video, Outdoor, out-of-home, Prgrammatic display, Search marketing, Social media, TelevisionBudget: 5 - 10 million
Executive summary
In 2019 Audi hit reverse. Sales declined, brand desirability and consideration fell to their lowest levels since 2016.
By adopting long-term brand thinking and charming creativity to confidently tackle a short-term crisis, Audi Australia helped Australians emotively feel what lies at the heart of 'Vorsprung durch Technik'.
As a result,...