Campaign details
Brand: AnnoveraBrand owner: AnnoveraEntrant company: McCann - USAIdea creation: IProspect New YorkMarket: North AmericaSector: Pharma & healthcareMedia channels: Television & Connected TV, Programmatic display, Word of mouth, influencers, KOLs, Search marketing, Social mediaBudget: 1 - 3 million
Executive summary
We are deeply uncomfortable with vaginas. The word itself makes us blush, cringe or apologize. But why has no one ever questioned this status quo? News flash: vagina isn't a bad word. Annovera had an opportunity to force people to confront their discomfort with...