Campaign details
Brand: AlmosaferBrand owner: Seera GroupEntrant company: FP7 McCann, DubaiPR: FP7 McCann, Dubai / FP7 McCann BeirutMarket: Saudi ArabiaSector: Travel agents, tour operatorsMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Budget: Up to 500k
Executive summary
In Ramadan 2019, Almosafer, an online travel platform in and from Saudi Arabia, broke through the media and content clutter of Ramadan - the Super Bowl in the Middle East.
We made the generosity and inclusivity...