Albert Heijn: Levers of sustainable growth

Albert Heijn, a Dutch supermarket chain, increased its declining market share in Europe through research without needing to offer discounts, which led to a parallel growth in margin alongside share.

Campaign details

Brand: Albert HeijnBrand owner: Ahold DelhaizeEntrant company: Gain Theory, New YorkIdea creation: Gain Theory, New York / TBWA\Neboko, Amsterdam / Albert Heijn, ZaandamMedia: Dentsu Aegis Network, AmsterdamMarket: NetherlandsSector:Supermarkets...