Albert Heijn: Levers of sustainable growth

Albert Heijn, a Dutch supermarket chain, increased its declining market share in Europe through research without needing to offer discounts, which led to a parallel growth in margin alongside share.

Campaign details

Brand: Albert Heijn Brand owner: Ahold Delhaize Entrant company: Gain Theory, New York Idea creation: Gain Theory, New York / TBWA\Neboko, Amsterdam / Albert Heijn, Zaandam Media: Dentsu Aegis Network, Amsterdam Market: Netherlands Sector: Supermarkets & grocery stores Direct marketing, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Radio & audio, Sales promotion, Search marketing, Social media, Television Over 20 million