Qiao Lez is the main product of Yili brand in the field of ice products, and its popularity and sales have ranked first in the category for many years, leading the Qiao ice category. Brands need to consolidate brand awareness through media launch, establish brand differentiation, and continue to consolidate brand leadership.
Case details
Brand: ChorusBrand owner: YiliMain agency: Mindshare China/Ogilvy & MatherMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: FMCGMedia Channels:Celebrity/Celebrity Spokespersons, Key Opinion Leaders, KOLs, Mobile & Apps, Mini Programs,...
