Case details
Brand: ChorusBrand owner: YiliMain agency: Mindshare China/Ogilvy & MatherMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: FMCGMedia Channels: Celebrity/Celebrity Spokespersons, Key Opinion Leaders, KOLs, Mobile & Apps, Mini Programs, Online Video Advertising, Programmatic Advertising, Live Streaming, Social MediaBudget: 50 million or more
Case Summary
- Qiao Lezi has been insisting on content marketing for many years. In the past, the cooperation projects were relatively vertical in terms of type, covering a narrow group of people, and the brand display space was relatively limited....