"Children" work together to build a harmonious nature

In the face of the epidemic, QQ Star, a children's exclusive milk sub-brand of Yili Group, hopes to help the brand's business grow against the trend through marketing; rebuild the link between the brand and consumers, and highlight the brand strength.

Case details

Brand: Yili QQ StarBrand owner: YiliMain agency: HAVAS CHINAMain agency holding group: HAVAS GROUP Havas GroupMarket launch: Mainland ChinaIndustry: DairyMedia channels:key opinion leaders KOL, key opinion consumers KOC, H5, live broadcast, online...

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