"Children" work together to build a harmonious nature

In the face of the epidemic, QQ Star, a children's exclusive milk sub-brand of Yili Group, hopes to help the brand's business grow against the trend through marketing; rebuild the link between the brand and consumers, and highlight the brand strength.

Case details

Brand: Yili QQ StarBrand owner: YiliMain agency: HAVAS CHINAMain agency holding group: HAVAS GROUP Havas GroupMarket launch: Mainland ChinaIndustry: DairyMedia channels: key opinion leaders KOL, key opinion consumers KOC, H5, live broadcast, online video advertising, e-commerce platforms, social media, packaging & design, events, activities & experiences, content marketing, brand crossover/joint marketingBudget: 50 million or more

Case Summary

In the face of the epidemic, Yili QQ Star responded quickly and joined hands with Discovery, the Embassy of the People's Republic of China in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands