Zivame: Putting the intimacy back in intimate wear

Zivame, a lingerie brand, increased sales among Indian women by developing a discreet online sales platform.

Campaign details

Brand: Zivame Brand owner: Zivame Lead agency: Famous Innovations Country: India Industries: Clothing, apparel Media channels: Mobile & apps, Online display, Online video, Social media, Television Budget: Up to 500k

Executive summary

To challenge a century-old buying behaviour and move audiences to an absolutely new platform, Zivame, India's first online lingerie brand, had a huge task at hand. To make matters worse, it was dealing with a topic that went beyond justclothes: it wa

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