Campaign details
Brand: UnileverBrand owner: Hindustan Unilever LimitedLead agency: Ogilvy IndiaContributing agencies: Mindshare India, Geometry IndiaMarket: IndiaSector: Food industry (general), Toiletries & cosmetics (general)Media channels: Online video, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
What does it take to make sustainability sustainable?
Finding a more effective way to break through Indian consumers' social apathy is turning out to be a litmus-test for Unilever's all-in investment in 'making sustainable-living a commonplace' and commitment to demonstrate that 'purpose-led businesses drive superior performance'.
This...