UN Women: Bridal Uniform

UN Women, the United Nations entity dedicated to gender equality, achieved social and political change around the issue of child marriage in Pakistan with its Bridal Uniform campaign.

Campaign details

Brand: UN Women PakistanBrand owner: UN Women PakistanLead agency: BBDO PakistanCountry: PakistanIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Public relationsBudget: No budget

Executive summary

To raise awareness...

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