The Levi's® Campaign that Levi's® didn't create

Denim brand Levi's used a multimedia approach to inspire a co-creation campaign to connect with millennials in China.

Campaign details

Brand: Levi's®Brand owner: Levi's®Lead agency: OMD ChinaContributing agencies: FCB ChinaCountry: ChinaIndustries: Clothing, apparelMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store,...

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