Tata Hexa: How we used a branded content innovation to influence the influencer

Tata Motors successfully launched its new Hexa car model in India with digital content, influencers and events.

Campaign details

Brand: Tata HexaBrand owner: Tata MotorsLead agency: Lodestar UMCountry: IndiaIndustries: SUVs, 4x4sMedia channels:Content marketing, Direct marketing, Events & experiential, Games & competitions, Online video, Print - general, unspecified,...