Snickers: Defeating exam hunger

Chocolate brand Snickers used social media and gamification to appeal to teenagers in China during exam season and reverse negative growth.

Campaign details

Brand: SnickersBrand owner: Mars Food ChinaLead agency: BBDO and Proximity ChinaContributing agencies: Kong Ming, MediaCom Country: ChinaIndustries: ConfectioneryMedia channels:Online display, Online video, Sales promotion, Social media,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands