Snickers: Defeating exam hunger

Joshua Teong

Chocolate brand Snickers used social media and gamification to appeal to teenagers in China during exam season and reverse negative growth.

Campaign details

Brand: SnickersBrand owner: Mars Food ChinaLead agency: BBDO and Proximity ChinaContributing agencies: Kong Ming, MediaCom Country: ChinaIndustries: ConfectioneryMedia channels:Online display, Online video, Sales promotion, Social media,...

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