Singapore Tourism Board: Justice Bao and The Missing Travel Insurance

The Singapore Tourism Board (STB) used humorous videos posted on social media to raise awareness of the need for travel insurance among Singaporeans.

Campaign details

Brand: Singapore Tourism Board Brand owner: Singapore Tourism Board Lead agency: TBWA\ Group Singapore Country: Singapore Industries: Destinations and locations Media channels: Online display, Online video, Social media  Budget: Up to 500k

Executive summary

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