Campaign details
Brand: Singapore Tourism BoardBrand owner: Singapore Tourism BoardLead agency: TBWA\ Group SingaporeCountry: SingaporeIndustries: Destinations and locationsMedia channels: Online display, Online video, Social media Budget: Up to 500k
Executive summary
Travel insurance is the most boring part of travelling and no one wants to think about, let alone talk about it. However, this is a story of how the Singapore Tourism Board (STB), Singapore's economic development agency in tourism, successfully made buying travel insurance a part of popular culture through the most unexpected ambassador – 90s television...