Puma: Suede Gully

Sportswear brand Puma promoted a street culture movement via a music video to markets its Suedes shoes in India.

Campaign details

Brand: PumaBrand owner: Puma Sports India Pvt LtdLead agency: DDB Mudra Group, MumbaiCountry: IndiaIndustries: SportswearMedia channels:Events & experiential, Mobile & apps, Online video, Point-of-purchase, in-store, Word of mouth,...

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