Pernod Ricard China: 'Trinity' Project - PRC's Nuclear Power Plant to Accelerate Business Growth

Drinks company Pernod Ricard created a new social commerce model, Project Trinity, to make the most of the new Douyin e-commerce tools and target Gen Z customers in China.

Campaign details

Brand: Pernod Ricard Brand owner: Pernod Ricard Entrant company: WavemakerIdea creation: Wavemaker Shanghai Market: Greater China Sector: Spirits & liquors Media channels: Word of mouth, Influencers, KOLs, Online video, Livestreaming Budget:1 -...

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