Nike: KD9 Tour

Nike partnered with basketball game NBA2K Online to launch its new KD9 shoe and make it Nike’s fastest-selling shoe in China.

Campaign details

Brand: Nike Brand owner: Nike Lead agency: Mindshare Country: China Industries: Sportswear Media channels: Events & experiential, Games & competitions, Social media, Virtual & augmented reality Budget: Up to 500k

Executive summary

NBA superstar Kevin Durant was coming to China to launch the new KD9 shoes. To meet Nike's ambitious sales target, the KD9 needed to become China's fastest-selling basketball shoe.

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