Mastercard: Bring Your Own Device

Neerja Goswami, Saagarika Sayani, Rajesh Sharma

Financial services provider Mastercard uplifted its brand position of being a good cash alternative in India and brought financial inclusion to micro-businesses through the launch of Soft POS, which turn phones into card-payment devices.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Digital payments Media channels: Mobile & apps, Social media, Point-of-purchase, In-store Budget: 1 - 3 million

Executive summary...

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