Lifebuoy: Pride 2022

Lifebuoy, an FMCG, increased its brand sentiment and sales during Pride Month with its Pride 2022 campaign which featured an online discrimination remover which altered negative comments to more positive ones.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Bath toiletries, soaps Media channels:Social media, Online video, Word of mouth, Influencers, KOLs, Radio & audio,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands