Lifebuoy: FutureChild

This case study shows how Lifebuoy, a health soap brand, successfully targeted United Nations policy makers with an emotional campaign about child mortality in India.

Lifebuoy: FutureChild

Ranjit Jathanna, Vinay Vinayak, Russell John, Jane Dorsett, Mihir Warty

Campaign details

Brand: LifebuoyBrand owner: UnileverLead agency: MullenLowe Singapore, MullenLowe Lintas Group, IndiaContributing agencies:MullenLowe SSP3 Colombia...

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