ITC: Manoranjan Ka Pitara (Box of entertainment)

Diversified conglomerate, ITC, increased penetration and drove trial and purchase for its FMCG brands across rural markets with the Manoranjan Ka Pitara campaign in India.

Campaign details

Brand: ITCBrand owner: ITCAgency: Madison OOHMarket: IndiaSector: Food industry (general), Household & domestic (general) Media channels: Other & ambient media, Outdoor, out-of-home, TelevisionBudget: Up to 500k

Executive summary

ITC was...