Indian Premier League: A good name for a gentlemen's game

Broadcaster Sony MAX used a multichannel approach to attract viewers to cricket's ninth Indian Premier League season.

Campaign details

Brand: Indian Premier League Brand owner: Sony Max Lead agency: DDB Mudra Group Country: India Industries: TV channels, services, programmes Media channels: Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Television, Websites & microsites Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands