Huggies Newborn Diapers: How a touching insight helped the brand deliver before the hospital

This case study shows how Huggies, a diaper brand, successfully took on its main competitor and increased sales in Vietnam.

Huggies Newborn Diapers: How a Touching Insight helped the brand deliver before the hospital

Campaign details

Brand owner: Kimberly-ClarkLead agency: Mindshare Vietnam, Ogilvy & Mather VietnamBrand: HuggiesCountry: VietnamIndustry Baby careMedia:Content...