Dove: Stop the beauty test

Personal care brand Dove targeted women in India with a purpose-driven multi-media campaign to influence the discourse on beauty and self-esteem while also boosting brand love and purchase consideration.

Campaign details

Brand: Dove Brand owner: Hindustan Unilever Pvt. Ltd. Lead agencies: Ogilvy India, Hindustan Unilever Pvt. Ltd. Contributing agencies: Mindshare India, MSL India, Chrome Pictures Media LLP Market: India Sector:Bath toiletries, soaps, Skincare, Sun protection Magazines - consumers, Newspapers, Online display, Online video, Social media, Television, Word of mouth, influencers 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands