Diu Tourism: Keep Calm and Visit Diu
Vipasha Bhuptani, Nikhil Mohan
Campaign details
Brand: Diu TourismBrand owner: Daman and Diu Toursim DepartmentLead agency: Ogilvy and Mather, IndiaCountry: IndiaIndustry: Destinations and locationsMedia: Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Newspapers, Radio, Social media, Sponsorship - media, TelevisionBudget: 1 - 3 million
Executive summary
This is a story of how an unheard-of tiny Indian island had to be placed on every domestic tourist's map in just 6 months with a budget that was...