Colors: The Big Switch

Television channel Colors TV employed a behavioural targeting strategy using TV, radio, print and digital to successfully launch its romantic drama Shubharambh in India.

Campaign details

Brand: ColorsBrand owner: Viacom 18Agency: Madison MediaMarket: IndiaSector: TV channels, services, programmesMedia channels: Online display, Print - general, unspecified, Radio & audio, TelevisionBudget: Up to 500k

Executive summary


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