Campaign details
Brand: Cadbury Celebrations Brand owner: Mondelēz International Entrant company: OgilvyIdea creation: Ogilvy Mumbai Market: India Sector: Confectionery Media channels: Point-of-purchase, In-store, Websites & microsites, Outdoor, Out-of-home Budget: 500k - 1 million
Executive summary
Cadbury created the chocolate category in India through decades of effort ensuring chocolate went from an alien treat to a widely desired indulgence.
Cadbury Celebrations is its gifting brand, which exists to make the most of sweet gifting demand, especially on festive occasions like Rakhi and Diwali....