Berger Paints: Truck Art Childfinder

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Campaign details

Brand: Berger PaintsBrand owner: Berger PaintsLead agency: BBDO PakistanCountry: PakistanIndustries: Home improvementMedia channels: Outdoor, out-of-homeBudget: Up to 500k

Executive summary

Every year, more than 3,000 children go missing in Pakistan,...

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