Berger Paints: Truck Art Childfinder

Samar Minallah Khan, Ali Rez

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Campaign details

Brand: Berger PaintsBrand owner: Berger PaintsLead agency: BBDO PakistanCountry: PakistanIndustries: Home improvementMedia channels: Outdoor, out-of-homeBudget: Up to 500k

Executive summary

Every year, more than 3,000 children go missing in Pakistan,...

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