Bennett, Coleman and Co. Ltd.: Times Wishlist
Malcolm Raphael, Rakesh Thakur, Abhishek Mehta
Media owner Bennett, Coleman and Co. Ltd increased volume share for its print publications Times of India and Economic Times in India in the run-up to the festive season with a data-collection and targeting campaign that tailored ads to readers.
Campaign details
Brand: Bennett, Coleman And Co. Ltd Brand owner: Bennett Coleman & Co Entrant company: Bennet Coleman & CoMarket: India Sector: Newspapers Media channels:Mobile & apps, Online display, Social media, Websites & microsites, Merchandise...
