Bennett, Coleman and Co. Ltd.: Times Wishlist

Malcolm Raphael, Rakesh Thakur, Abhishek Mehta

Media owner Bennett, Coleman and Co. Ltd increased volume share for its print publications Times of India and Economic Times in India in the run-up to the festive season with a data-collection and targeting campaign that tailored ads to readers.

Campaign details

Brand: Bennett, Coleman And Co. Ltd Brand owner: Bennett Coleman & Co Entrant company: Bennet Coleman & CoMarket: India Sector: Newspapers Media channels: Mobile & apps, Online display, Social media, Websites & microsites, Merchandise & free gifts Budget: Up to 500k

Executive summary

In India, the period from late-August until November (end of Diwali festivities) is associated with new purchases and festive spending. And 91% of consumers planning to shop during the festive season makes this a huge confluence of consumers and brands....

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