Bajaj V: The Nation's Bike

Motorcycle manufacturer Bajaj used a social-media-driven content platform that tapped into national pride to launch a new commuter model in India.

Campaign details

Brand: Bajaj V Brand owner: Bajaj Auto Ltd. Lead agency: Leo Burnett  Country: India Industries: Motorcycles, bikes Media channels: Content marketing, Events & experiential, Online video, Point-of-purchase, in-store, Public relations, Social Media, Television, Websites & microsites  5 - 10 million

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