Alaska Value: From Home Makers to Microbusiness Owners

Viboy Palillo

This case study describes how Alaska Milk Corporation launched a new low priced product line in the Filipino milk and creamers market.

Alaska Value: From Home Makers to Microbusiness Owners

Viboy Palillo

Campaign details

Brand owner: Alaska Milk CorporationAgency: Lowe PhilippinesBrand: Alaska ValueCountry: PhilippinesChannels used: Events and experientialMedia budget:500k – 1 million...

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