Want to dabble in the social network BeReal? Here are some things to know first

Looks at BeReal, a newer social network that promises a more unfiltered experience than some older platforms; as the name implies, BeReal requires a marketing approach that focuses on authenticity and transparency.

The social media industry is a vast and evolving space. Whether it’s trends, personalities or platforms, there are consistently new developments that have the opportunity to dissolve as quickly as they began, or set the course for a new wave of innovation. The French social media app BeRealis the newest(ish) addition that’s caught the attention of young social media users and competitor apps alike. Created by Alex Barreyat in 2020, the app had lived a relatively quiet life until mid-2022, when it saw a large jump in popularity. As of August 2022, the app boasted up to 10...

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