Performance was high on the agenda at The Cannes Lions International Festival of Creativity 2022, but with significant changes: 2022’s festival was the first after the two long pandemic years during which many people had little to do but shop (and watch...
Walmart and Roku’s shoppable TV collaboration and its creative possibilities
Walmart, the US retailer, and Roku, the streaming service, are collaborating on shoppable TV ads at a huge scale.
