A 2008 campaign for Wal-Mart, supporting its effort to become environmentally sustainable. Research was used to answer two fundamental questions: should Wal-Mart advertise an environmental message to customers, and if so, what should that message be? The message had to remain true to Wal-Mart’s `Save Money, Live Better’ equity.
Making a Difference with Research: Inspiring Walmart's 2008 Earth Month Campaign
COMPANY BACKGROUND AND BUSINESS OPPORTUNITY
Founded in 1962 with the opening of its first store in rural Rogers, Arkansas, Walmart Stores has grown to become the U.S.'s and...