Walmart - making a difference with research - Inspiring Walmart's 2008 Earth Month Campaign

A 2008 campaign for Wal-Mart, supporting its effort to become environmentally sustainable. Research was used to answer two fundamental questions: should Wal-Mart advertise an environmental message to customers, and if so, what should that message be? The message had to remain true to Wal-Mart’s `Save Money, Live Better’ equity.

Making a Difference with Research: Inspiring Walmart's 2008 Earth Month Campaign


Founded in 1962 with the opening of its first store in rural Rogers, Arkansas, Walmart Stores has grown to become the U.S.'s and...

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