Making a Difference with Research: Inspiring Walmart's 2008 Earth Month Campaign
COMPANY BACKGROUND AND BUSINESS OPPORTUNITY
Founded in 1962 with the opening of its first store in rural Rogers, Arkansas, Walmart Stores has grown to become the U.S.'s and the world's largest retailer. Committed to a business model that drives costs out of supply chains to enable customers to save money and live better, Walmart U.S. has grown to be an immense success, achieving over $255B in net sales in fiscal 2009 and growing to more than 3,500 stores in the U.S.
It has been Walmart's low-cost focus that has...