Campaign details
Brand: Unilever (various)Brand owner: UnileverEntrant company: Midnshare - IndonesiaIdea creation: Mindshare JakartaMarket: AsiaSector: FoodMedia channels: Programmatic display, Mobile & apps, Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k
Executive summary
For the ice-cream category in Indonesia, 2021 did not bring respite from the Covid-19 pandemic. Wall’s Indonesia aimed to launch a new variant nevertheless. It had to identify the right flavour to ensure the launch created buzz and didn't become part of the flavour-noise. Indonesia is the land of coffee so...