Wacoal: Beyond cup, comfort and cost

Premium lingerie brand, Wacoal, delved into consumer truths to differentiate itself from competitors and grow its business in a crowded category in India.

Campaign details

Brand: WacoalBrand owner: Wacoal IndiaAgency: McCann WorldgroupMarket: IndiaSector: Clothing, apparelMedia channels:Content marketing, Online video, Point-of-purchase, in-store, Social media, Television, Websites & microsites, Word of mouth,...