Wacoal: Beyond cup, comfort and cost

Wacoal, the lingerie brand, introduced a campaign to showcase its craftmanship in India.

Campaign details

Brand: WacoalBrand owner: WacoalEntrant company: McCann India, MumbaiMarket: IndiaSector: Clothing, apparelMedia channels:Online display, Online video, Point-of-purchase, in-store, Social media, Websites & microsites, Word of mouth, influencers...